Monday, November 12, 2012

Lachy Lang Winner of Coveted 2012 SA Emerging Designer Award!

The Adelaide Fashion Festival has delivered a new prodigy, with Lachlan Lang announced as the winner of the 2012 SA Emerging Designer Award.

The announcement was made at the Advantage SA Young SA Designers Showcase event, which marked the finale of the outstanding 2012 Adelaide Fashion Festival.

Lang, creator of his own, self-titled label established just last year, was selected as the winner of the coveted award from a group of eight talented finalists. The judging panel comprised industry experts, including renowned designer Arthur Galan; News Limited Adelaide’s Fashion Editor, Anna Vlach; Director of Glam Adelaide, Kelly Noble; Fashion Stylist of Attitude Magazine, Charlotte Chambers and Editor of South Australian Style Magazine, Jodie Nash.

Lang’s winning spring summer 2012/13 collection was entitled ‘Shirt Tales’ and, as the name suggests, was a range of shirt-based pieces for men and women, with crisp tailoring blending seamlessly with detailed and edgy graphics, showcasing the designer’s keen eye for detail.

Lang said the collection “reflects silhouettes with a twist.”

Lang’s womenswear exhibited influences of menswear archetypes that were manipulated in different contexts to create fresh, exciting pieces “with a sense of humour,” he explained. The menswear collection delivered shirting with a difference, utilising punctuation in the form of button stands and new collar designs, offering the boys a chance to incorporate some fun into their wardrobe!

Having secured the major achievement of becoming SA’s best emerging designer, Lang is well on his way to realising his ultimate dream: to one day have his label stocked in department stores and seeing his designs “in stand-alone, Lachy Lang boutiques!”

The Adelaide Fashion Festival, hosted by the City of Norwood, Payneham and St Peters and The Parade, Norwood, has consistently shone a spotlight on Adelaide and its dynamic and innovative fashion industry. The Festival’s premier event is the Advantage SA Young Designers Showcase and provides young designers the opportunity to have designs launched onto the national stage. This year, South Australia’s leading couture and emerging labels such as Paolo Sebastian, Jaimie Sortino and couture+love+madness leant their support by showcasing their collections at this event.

Photography: Simon Cecere

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