On the 18th of December, as part of the opening of the Rundle Place complex in Rundle Mall in March 2013, Rundle Mall celebrated the opening of the fourth Ted Baker store in Australia, the first in Adelaide.
Manager of Rundle Mall, Justin Dangerfield, noted that "Rundle Mall is an exciting and dynamic retail space. We are thrilled to be the home for Ted Baker's Adelaide store. Ted Baker is famously known as 'No ordinary designer label" and Rundle Place shares a similar synergy with our vision for Rundle Place to be like no ordinary shopping centre".
The leading UK designer label is known for it's London look and elegance, along with attention to detail. Part of the collection was modelled for the selection of fashion enthusiasts, bloggers and media invited to the event. The collection carried an accesible and casual appeal for buyers, but also the extra touch of uniqueness and quality expected of a designer label.